Cheer leading industry in decline, losing women to ‘real female roles’

Chip Cofton unpacks his gold-plated pom-poms as he gazes out the window of his new office and lets out a long sigh. Canada's leading cheer leading agent has has left his Toronto loft, downsizing to a furniture-alley storefront in Edmonton. “This industry used to be like shooting fish in a barrel,” Cofton grumbles. “Back in …

Continue reading Cheer leading industry in decline, losing women to ‘real female roles’

Advertisements